Starbucks Needs to Change its Storefront to Match Its New Strategy
NOTE: This is the full text of my article that was quoted in the San Francisco Chronicle.
This is Starbucks new storefront.
I teach corporate creativity classes, and I am sitting here at Starbucks doing what I teach (and preach) which is observing, listening and thinking.
I am observing a line of 13-year-olds stretching out the door here at Starbucks, and I can hear them slurping down their sugar drinks.
I don’t have the numbers, but it might be that Starbucks is selling more pounds of sugar than pounds of coffee.
Great business strategy — get them while they are young.
Get them while they are young and bend their minds.” — Spencer Dryden, Drummer, Jefferson Airplane