Selling Ice Coolers to Eskimos Using the Mind Mapping Creativity Technique
The creativity technique called “mind mapping” is a very powerful tool for solving difficult business problems such as selling people your ideas.
One of the most difficult business problems is convincing people, and developing this skill can propel you to the highest levels of leadership.
You can increase your convincing skills with mind mapping, and to show you how, we will use it to convince Eskimos to buy ice cooler
Here is an example of the mind map for the concept of Eskimo, and this was written following this set of “rules.”
The only rule is write every thought you have about Eskimos and totally suspend judgement (no rules, and anything goes). Then, continue with that for each circle.
This approach is similar to brainstorming, but here the circled ideas prompt you to more ideas and you go faster and further than is possible with brainstorming alone.
The next step is to “rinse and repeat” your creative output for the concept of ice cooler.
The final step to sell ice coolers to Eskimos is to look back and forth between the two mind maps that you have created, and you look for connections between the “circles.”
For example, the connection between “Thawed Food” on the Eskimo map and “Keeps Warm” on the Cooler map can lead you to Ice Coolers keep Eskimo food from freezing solid (in the 50 below temperatures).
Next, the connection between “Thawed Water” on the Eskimo map and “Keeps Warm” on the Cooler map can lead you to Ice Coolers keep Eskimo water from freezing solid into a block of ice.
The connection between “Polar Bears” on the Eskimo map and “Contains Smells” on the Cooler map can lead you to Ice Coolers contain the smell of Eskimo food, and it stops polar bears from being attracted to Eskimos.
At the end of this exercise, my students ask, how can Eskimos survive without Ice Coolers, and their ability to keep food and water from freezing solid, and stopping polar bears from smelling their food.