Learn How to Use Creativity to Sell Ice Coolers to Eskimos

The creativity technique called “mind mapping” is a very powerful tool for solving difficult business problems.

One of the most difficult business problems is convincing people, and developing this skill can propel you to the highest levels of leadership.

You can increase your convince skills with mind mapping, and to show how, we will use it to convince Eskimos to buy ice coolers.


You can develop this skill with mind mapping, and to show how, we will use it to convince Eskimos to buy ice coolers.

Many a creative genius have made similar statements including Newton, Albert Einstein, T.S. Eliot, Martha Graham, Hemingway and others.  However to borrow others ideas you have to see them, and this means increasing your powers of observation Go to Starbucks to Learn the Creative Power of Observation.

As you can see in the the following two examples form Picasso, stealing really means taking something as a starting point, then using your creativity to transform it and synthesize it into something new.

Creative Art By Picasso

Left, African mask viewed by Picasso in Paris (1906). Right “Les Demoiselles d’Avignon (1907)” by Picasso

Isaac Newton said, “If I have seen further than others, it is by standing upon the shoulders of giants.”  The lesson here is that we all should stand on the shoulders of giants by using our passion to absorb everything there is to know about a subject, then use our creative powers to advance the cutting edge.

Isaac Newton Creative Genius“The secret to creativity is knowing how to hide your sources.”

— Albert Einstein, physicist

Albert Einstein Creative GeniusHemingway said, “It would take a day to list everyone I borrowed ideas from, and it was no new thing for me to learn from everyone I could, living or dead. I learn as much from painters about how to write as I do from writers.”

Hemingway Creative GeniusT.S. Eliot said, “Immature poets imitate, mature poets steal”.

T.S. Eliot Creative GeniusWilson Mizner (screenwriter) said, “If you steal from one author, it’s plagiarism, and if you steal from many, it’s research”

Wilson Mizner Creative Genius


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