Go to Starbucks to Learn the Creative Power of Observation
Quick, the last time that you walked out of a Starbucks, what did the sign above the door say? You have walked out that door a hundred times.
The sign says, “This door to remain unlocked during business hours.”
If you are running a business that depends on customers coming through that front door, then you might say “Duh”. In fact, every coffee shop, convenience store and restaurant has the same sign above their front door.
The point of this exercise is that we can all be more observant, and seeing things is the key to creativity. Picasso said, “Good artists copy, great artists steal.” Like all good artists, we need to be more observant, and also expose ourselves to new things.
The key to creativity is that by being observant and collecting information of all kinds (art, history, literature, music, etc.), then our brain will be like a sponge as we squeeze out what we know to be creative when we solve our next big problem.
“Your observations collect the raw material or sand for your creativity. You can’t create a magnificent sand castle without sand, and you can’t create the Taj Mahal without marble.” — Curtis Panasuk, Creativity Instructor
The next time that you read that sign above the Starbucks door, ask yourself what other things are you missing? What is the shape of the grill on the front of your car, the pattern on your front door or the eye color of a colleague?
“Set a goal of observing twelve new things every day, and asking twelve new questions, and make sure that you are learning and exposing yourself to new things.” — Curtis Panasuk, Creativity Instructor
You can even observe things by doing “time travel”, please read, Can you Name the US President with the British Accent?
Strengthen your creative muscle today. Expose yourself to something new every day to cross-train your brain. Your brain needs to be in the best shape possible so that you can perform at your most creative level.
Grow your brain by giving it new challenges every day. Live a life in which every year is unique for 30 years, not a life of one year repeated 30 times.
You cannot generate new brain cells, but when you expose yourself to new things, you make your brain stronger by increasing the number of cross links between brain cells.
P.S. I wrote this while having a cup of coffee at Starbucks.